I had an idea/concept for a guy hanging from a cliff, that ultimately morphed into Mt Dew (on spec) advertisement photography shoot. All of the elements of this composite image were captured by me: I scouted and captured the cliff in Shades State Park in Indiana; the bear was captured at the Indianapolis Zoo; I used my roof, and a vine cut from my back yard to get the perspective, angle, and lighting right for the climber; and snapped the Mt Dew shot as well. I pulled it altogether in Photoshop: matching color, saturation, luminosity, and adding some light streaks to bring the final image together.
Business card design can be challenging--more challenging than I expected. There's thousands of ideas out there on the web, and some are amazing. I've been through a number of designs for CXphotoworks in the last few days, trying to find one that looked and felt like the commercial photography brand I want to build. I messed around with a white background, trying to keep it clean, but then wanted to add something different with a stamped logo image in red, but it just didn't work for me. I then switched to a black background, and reverted to my carbon fiber pattern that I built in Photoshop to give it more depth, texture, and dimension. I'm liking the final image, and have sent it off to be printed.
I can't help refining something: to make it better and better. Whether it's my own work, or my clients', I simply can't settle when I believe it can be improved. I had an idea today to put carbon fibre texture on my logo. To make this a reality, I had to learn how to create 'Patterns' in Photoshop, and how to create and apply displacement maps, so that the carbon fibre had a wrap-around look. The result is the CXphotoworks logo made of carbon fibre.
I believe that there's a lot of value in a good logo. I also believe that it needs to be constantly and consistently utilized, so that it becomes synonymous with the business, and the products and service of the business. I have to imagine that I've invested nearly a hundred hours into trying to figure out what kind of logo I wanted, how it would look, how it might work as a watermark, on shirts, on web sites, on social media sites, etc. I'm sure that this logo will evolve over time, but I'm proud of how it has come to life: simple, modern, bold, stylish, strong. I think it's representative of the services and products I endeavor to provide my clients. And, I think it embodies the Creative eXpression that I want to put into all my work. However, I'd be remiss if I didn't also give a lot of credit to Doug Henderson (@doughenders) for his brainstorming and mock-ups. It's one of his designs that I ultimately steered towards, with some of my own flare.