I believe that there's a lot of value in a good logo. I also believe that it needs to be constantly and consistently utilized, so that it becomes synonymous with the business, and the products and service of the business. I have to imagine that I've invested nearly a hundred hours into trying to figure out what kind of logo I wanted, how it would look, how it might work as a watermark, on shirts, on web sites, on social media sites, etc. I'm sure that this logo will evolve over time, but I'm proud of how it has come to life: simple, modern, bold, stylish, strong. I think it's representative of the services and products I endeavor to provide my clients. And, I think it embodies the Creative eXpression that I want to put into all my work. However, I'd be remiss if I didn't also give a lot of credit to Doug Henderson (@doughenders) for his brainstorming and mock-ups. It's one of his designs that I ultimately steered towards, with some of my own flare.