Make a great first impression! It's so important these days for businesses to have high-quality images on their websites. A website is a company's virtual storefront, and many potential clients will get their first impressions based on a website, and the images on it.
A&D Hydra-Clean, a family-owned business in Indianapolis approached me looking for some great images that would better represent them, for use on their website, and for other marketing efforts. I was excited to have the chance to work with such a client, and to help them make a better first impression.
Collaboration & Pre-Production are Key
For a commercial photo shoot to be successful, collaboration and pre-production are key. Aaron Wilson (owner), and Tricia at A&D were great to work with. We sat down, and thoroughly discussed the images that they were looking for, and how they might be used. We put together a full shot list, a prep-day plan, and a shoot-day timeline so that everyone would understand what was needed and what to expect. There was also a considerable amount of thought, and planning put into figuring out how to best capture their marquee shot: a photo that would show their whole team, most of their trucks, and much of their equipment.
Another big consideration for Aaron and A&D was minimizing they team's down-time. When they're not on the job, their customers aren't being served, and they're not making any money. We were going to need to stage their trucks, equipment, and pull the team away from jobs to make the photo shoot happen. Therefore, it became all that much more important for us to put together a solid production plan to make the best use of everyone's time, and to get the team back out on the job.
For those of you who might be considering enhancing your company's website by upgrading your images, strongly consider working with a photographer that will work with you and collaborate to determine the best photos and the right strategy to bring it altogether.
The Commercial Photo Shoot
I've put together a more comprehensive write-up on my A&D Hydra-Clean Photo Shoot which includes more about the planning, some behind the scenes (BTS) photos, and a selection of some of the final images. Again, if you're looking for a photographer, consider someone who will take the time to listen to your needs, and will work--well in advance of the shoot--to make sure everything comes together on the day of the shoot, so that you get the kind of images that will make a great first impression.
Interested in Great Images for Your Website?
If you'd like to improve the images on your website contact me. I'd be glad to talk with you about your project, and help steer you in the right direction.