Professional business portraits and headshots are a key asset in developing an online presence for any business: web sites, Facebook, Instagram, blogs, etc. I was honored to help Kevin Lewis of Lewis Wealth Management in Carmel, IN, create some great images for his company's web presence. Given the professional nature of his industry, we chose the The Palladium at the Center for the Performing Arts, in Carmel, IN for the backdrop--the stone steps and columns conveyed the professionalism, brand, and image that we were looking for.
We also chose the early morning hours to get some great lighting, by using it as a backlight and by using reflectors to bounce some great light to carve out some impactful portraits.
Photo retouching is always an important aspect of quality portrait work, and it should not be overlooked or discounted. Sometimes it may take a lot of work, other times just a little bit to help remove distractions (e.g., from backgrounds), smooth over slight wrinkles, even out skin tones, or remove minor blemishes. The end goal is to reveal a natural looking image.
Below is just one example. See how I've removed the distraction in the background. See how the skin tone is more even across the face. See how the wrinkles under the eye are reduced (just slightly), and how minor blemishes have been removed or toned down. I don't want porcelain skin--especially on a portrait of a man--but I do want to reduce visual distractions so that we're looking at the person in the portrait.